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We're a women owned, boutique marketing and design company co-founded by childhood friends

Hailey and Diana. Our friendship dates back to elementary school days and we have shared a passion for creativity throughout our lives. From girl scouts projects to sitting side by side in art class, we have always enjoyed collaborating and creating together. Although we pursued different career paths after college, we always knew that we would one day join forces to start something special. With Palm + Pine, we’ve taken our passion and turned it into a business that's all about helping other businesses succeed.


We know that every business is unique, and that's why we specialize in developing custom solutions that cater to your specific needs and help you stand out in a competitive market. Whether you're just getting started on your business journey or you're looking to refresh your image, we’ve got you covered.


Building a successful business is hard work, but with the right marketing and design team on your side, it doesn't have to be stressful. We’re here to help you win back your confidence, crush your business goals, and build the business you’ve always dreamed of - and we’ll be there to support and motivate you every step of the way. We can’t wait to work with you! 

The owners of Palm + Pine Marketing and Design walking through Washington, DC.

The Women Behind Palm + Pine

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Co-Founder and Social Media Specialist of Palm + Pine Marketing and Design, Diana Rapine
Diana Rapine Digital Marketing Specialist

Diana was born and raised in Annapolis, Maryland where she enjoyed crabbing during the summers. After graduating high school, she attended Anne Arundel Community College where she became involved on campus as the President of the Campus Activities Board, Treasurer of the Student Government Association, a student member of the AACC Foundation Board, and was awarded the Ratcliffe Entrepreneurial Scholarship. After graduating with an Associate's in business, she was awarded the Management Excellence Scholarship where she transferred to Salisbury University and obtained her

B.S. in Business Management.


While at Salisbury University, she became President of the Student Organization for Activity Planning where she planned hundreds of events for the school. Throughout her event planning experience, she has met many talented individuals like ASAP Ferg, JID, Pete Davidson, Josh Peck, John Rudnitsky, Trevor Wallace, Derran Brand, and more. Throughout undergrad, she attended many NACA conferences where she learned the value of networking with others. Through her hard work she was offered a Graduate Assistantship where she oversaw the SOAP board, ran the Student Wellness Program, and obtained her Master's in Business Administration. 

After graduating with her MBA in the middle of Covid. Diana built a tiny home on wheels, sold most of her belongings, and headed south as a marketing freelancer. She has assisted many business owners in creating websites, social media and content creation, ad management, and more. After a few years, she finally decided it was time to start a business alongside her best friend Hailey. She used to live in Savannah, Georgia for 2 years, however, she recently moved to Charles Town, West Virginia.

Savannah, GA

Jordan and I enjoying the Riverwalk.

Gravel Mountain

On a cross-country road trip, I stopped at a big mountain in the middle of nowhere.

Lovin' is easy

Couples photoshoot in downtown Savannah.

Colorado Gypsy Caravan

On Halloween I stayed at a caravan Airbnb in Colorado.

Wilmington, NC

Beach days are the best days.

Downtown Annapolis

Espresso Martinis with your best friend makes for a great day.


I love my sound bowls.

Midway, Georgia

The Jericho River is filled with dolphins.

The Royal Gorge Train

This train ride was absolutely beautiful in Colorado.

Thing 1 & Thing 2

Me and Jordan.

Garden of the Gods

Spending time outdoors is good for the heart.

Royal Gorge

Another pretty picture of the train.

Rocky Mountains

Colorado Mountains are my favorite!

A Glimpse into Diana's Life

Ever since Girl Scouts and travel soccer, I have had a passion for traveling. My greatest memories are from traveling, and I truly value getting to see and learn about new areas. I spent 2 months in Panama where I gained a great appreciation for the culture and learned how life is different from home. I also studied abroad in France during the Gilets Jaunes protests. I enjoyed the beautiful scenery and was able to tour the Loreal Paris factory. So far, I have traveled to 30 out of the 51 states! I aspire to reach every continent and every state. 

After building our tiny home, Jordan and I moved from MD to Charleston, SC, then to Savannah, GA. I've learned that even regionally, the culture changes.

In Charleston, I truly miss the Angel Oak restaurant, Hymans, and Sushi King. In Savannah, I will miss all of the lovely parks, music festivals in Forsyth, and lifelong friends that we have made here.

Pictured in my gallery are some of my favorite memories from traveling!

Fun facts about me​

Pets: Little Man, a tuxedo Maine coon kitten, Nori, a little runt of a calico cat, and

Mitzie, a 6-year-old American FoxHound


Favorite Starbucks Drink: Vanilla Iced Coffee

Favorite Food: Shrimp Tempura rolls or

Spicy Shrimp Tacos

Favorite Binge Material: Dynasty, You,

Emily in Paris


Co-Founder and Branding Specialist of Palm + Pine Marketing and Design, Hailey Shackelford
Hailey Shackelford Brand Design Specialist

Hailey, a Maryland native, has nurtured her artistic passion since a young age. She views her creative work as an extension of herself, and brings her enthusiasm and commitment to the table for any business she believes in. Hailey is always excited to explore bold and unconventional ideas, and prides herself on delivering thoughtfully crafted work that is unique to each brand. 


Hailey holds an A.A.S. in Advertising & Marketing, as well as certifications in Business Communications and Advertising & Marketing from Anne Arundel Community College. As a lifelong learner, she continually expands her knowledge and skill set through college courses and online training. Hailey's marketing career began in 2017 when she was hired to help open and manage a local craft brewery. She gained valuable experience and knowledge of the craft beer industry through bartending, event planning, content creation, and assisting with brewing.


In 2018, Hailey was hired by the first cannabis clinic in Maryland to lead outreach and marketing initiatives in multiple states. She networked with dispensaries, doctors, and healthcare facilities, while also creating educational content for patients. This experience allowed her to gain a deeper understanding of the cannabis industry and programs. In 2019, Hailey was hired to manage marketing efforts for a local medical cannabis dispensary. She and her team prioritized creating a positive, accessible, and enjoyable environment for both employees and patients. Hailey was responsible for creating marketing collateral, planning events, conducting outreach and managing social media.


In 2022, Hailey began an internship in content marketing with a peer-to-peer RV rental company. She became a freelance writer for the company, and enjoys sharing her travel knowledge and experiences with the world. Today, Hailey is excited to bring her skills and experience to Palm + Pine, where she helps small business owners succeed with the help of her best friend, Diana.

A Glimpse into Hailey's Life

Things I love: Sunsets, The Lumineers, and people who value my art. I'm an introverted extrovert and I will always opt to take the road less traveled. If you don't find me glued to my laptop, you'll likely find me on the road, writing, painting, or hiking. I come from a large Irish family who has helped me bring a sense of community (and humor) with me everywhere I go.

My mom was a business owner and growing up, I was fortunate enough to witness first-hand the unwavering passion and dedication she brought to every aspect of her work. She instilled in me the value of perseverance and a burning desire to turn dreams into reality. Her legacy continues to live on and inspire me every day.

Fun facts about me

Pets: I'm a dog mom to a chunky pitty named Dezzy. She enjoys cheese and long strolls through the woods.

Favorite Starbucks drink: 

Cold brew w/ sweet cold foam

Favorite Food: Korean food + street tacos are the way to my heart 

Favorite Binge Material: Anything true crime and I love a good anthology series!

My favorite coworker

Boston, my second home!

White Mountains, NH with my hubs


A little afternoon painting

Hiking in Colorado

Lake Winnipesauke, NH

Lake day with friends

Crater Lake NP

Road trippin - Buena Vista, CO

I live for sunsets!

My mom - my biggest inspiration!

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