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BRANDING SERVICES

Your business is unique. Your brand should be, too.

At Palm + Pine, we believe branding is more than just logos and colors. It’s the way your business feels, the story it tells, and the experience it creates.

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We are dedicated to helping small businesses build identities that align with their values and connect with the people they’re meant to serve. Through thoughtful strategy and handcrafted design, we bring clarity, consistency, and depth to your brand to position your business for success.

Brand Strategy + Design Packages

Image by Jan Huber

Brand Basics Package

Starting at $1,750
Timeline: 4-6 weeks

Who it's for -

▸ You’re just starting out, pivoting, or feeling stuck in a brand that no longer fits.

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▸ You want to show up online and IRL with confidence and clarity.

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▸ You’re not quite ready for a full website build, but you are ready for a strong visual foundation.

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▸ You’ve been DIYing it, and you’re ready to hand it off to someone who gets your vision.

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  • Brand Discovery Session: 60-minute deep-dive call to uncover your business goals, so we can create a brand that feels like you and speaks to your target audience.

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  • Brand Strategy Trail Map: Clarity around your purpose, values, audience, differentiator, voice, competitors, and positioning in your industry.

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  • Visual Brand Direction: A custom mood board to set the look and feel of your brand.

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  • Brand Identity Design:​

    • Custom Logo Suite - Primary logo, secondary logo, and submark to give you a signature brand presence. 

    • Color Palette + Typography Pairing - Strategic choices to support your brand’s personality and functionality across platforms.

    • 2 Custom Brand Icons or Patterns - Subtle design details to help your brand feel layered, thoughtful, and totally yours.

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  • Brand Guidelines: A simple guide to help you stay consistent with your fonts, logos, and colors. No guesswork needed!

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  • Social Media Templates: Post + story templates to keep your content cohesive and easy to share. 

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  • 1 Round of Revisions: Because it’s gotta feel just right!

What's included - 

Brand Basics + Web Design Package

Starting at $3,500
Timeline: 6-8 weeks

Includes everything in the brand basics package, plus - 

Who it's for -

▸ You’re launching, relaunching, or evolving, and you’re ready for a brand and website that fully reflect your vision.

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▸ You want your online presence to feel cohesive and intentional.​​

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▸ You’re looking for clear strategy and a site that helps people get what you do. 

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▸ You’re ready to invest in a seamless brand and web experience that feels like you and works like it should. 

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  • Comprehensive Brand Guidelines Booklet: A go-to guide for tone, logo usage, type hierarchy, brand imagery, and more.

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  • Custom Business Card Design

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  • Product Label or Hangtag Design

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  • Mobile-Responsive, SEO-Friendly Website (Up to 5 Pages): Fully customized, beautifully branded, and built to convert. Pages include-

    • Home

    • About

    • Services / Products

    • Blog or Portfolio

    • Contact

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  • Website Launch Support: We’ll make sure your new site goes live smoothly.

Our Branding Process

Questionnaire

We'll send you a questionnaire to learn about your business, your goals, and your vision.

Strategy Call

We'll review your questionnaire and schedule a call to discuss our findings and get to know your brand better.

Brand Development

Together, we’ll dig deep into research and inspiration to shape a strategy that tells your story with clarity and positions your business uniquely within your industry. This will be your "Trail Map".

Presentation & Discussion

We’ll walk you through your new brand strategy and explore how it can be brought to life through design. If your package includes web design, you’ll also see a custom wireframe that lays the foundation for your brand’s digital home.

Design Phase

After solidifying your strategy, we'll create your custom brand identity, including your logo, brand guidelines, website, and any other materials.

A La Carte Branding Services

Logo Design

Starting at $750

A custom-designed primary logo with an optional secondary mark that reflects your brand’s personality and values. 

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Includes -​

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  • Discovery intake + moodboard

  • 2 initial concepts

  • 1 primary logo + 1 secondary logo

  • Color + black/white versions

  • 1 round of revisions

  • Final files for web and print use

Branding Agency FAQs

What is a branding agency?

A branding agency helps companies build, expand, and maintain their brand at different stages of their business.

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What makes a high-quality branding agency?

A high-quality branding agency combines your goals with creativity, experience, strong market research, and customer insights to deliver business results.

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What are the benefits of branding services?

​Branding services help businesses establish a unique identity, attract customers, create market positioning, and build trust.

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How long do branding projects last?

Branding projects typically take two to four months, depending on the brand’s position, strategy, and pace of work.

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