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BRANDING SERVICES

Your business is unique.
Your brand should be, too.

At Palm + Pine, we believe branding is more than just logos and colors.

It’s the way your business feels, the story it tells, and the experience it creates.

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We are dedicated to helping small businesses, creatives, and purpose-driven brands build identities that align with their values and connect with the people they’re meant to serve. Through thoughtful strategy and handcrafted design, we bring clarity, consistency, and depth to your brand.

Branding Strategy and Design Packages

We know every business is unique, so all packages can be customized to fit your specific needs. 

Brand Basics: Starting at $1,750
Timeline: 3-4 weeks

Who it's for -

▸ You’re just starting out, pivoting, or feeling stuck in a brand that no longer fits.

▸ You want to show up online and IRL with confidence and clarity.

▸ You’re not quite ready for a full website build, but you are ready for a strong visual foundation.

▸ You’ve been DIYing it, and you’re ready to hand it off to someone who gets your vision.

Includes:

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  • Brand Discovery Session: 60-minute deep-dive call to uncover your business goals, so we can create a brand that feels like you and speaks to your target audience.

  • Brand Strategy Foundation: Clarity around your purpose, values, audience, differentiator, voice, and positioning (aka your brand’s compass).

  • Visual Brand Direction: A Custom mood board to set the look and feel of your brand.

  • Brand Identity Design:​

    • Custom Logo Suite - Primary logo, secondary logo, and submark to give you a signature brand presence. 

    • Color Palette + Typography Pairing - Strategic choices to support your brand’s personality and functionality across platforms.

    • 2 Custom Brand Icons or Patterns - Subtle design details to help your brand feel layered, thoughtful, and totally yours.

  • Brand Guidelines: A simple guide to help you stay consistent with your fonts, logos, and colors. No guesswork needed!

  • Social Graphics: Social media templates to streamline your social presence. 

  • 1 Round of Revisions: Because it’s gotta feel just right!

Image by Martino Pietropoli
Image by Marek Szturc

Brand Basics + Web Design: Starting at $3,500

Timeline: 6-8 weeks

Who it's for:

▸ You’re launching, relaunching, or evolving, and you’re ready for a brand and website that fully reflect your vision

▸ You want your online presence to feel cohesive and intentional.

▸ You’re looking for clear strategy and a site that helps people get what you do. 

▸ You’re ready to invest in a seamless brand and web experience that feels like you and works like it should. 

Includes all of the above in the brand strategy trail map, plus —

  • Primary and Secondary logos

  • Brand Stylescape: A collection of brand assets combined to provide an overall visualization of your brand

  • Brand patterns and/or custom illustrations

  • Business Card Design

  • Signage Design

  • Hangtags / Product Label Design

  • Instagram templates

  • Guides and/or Booklets

  • Website Design

  • Brand Guideline booklet for creativity and consistency: Includes rules for usage of logos, typography and font styles, color palette, imagery, typography, pattern design, and all other aspects of your brand’s new identity.

Our Brand Strategy Approach for Annapolis Brands

We utilize key frameworks to ensure your brand is strategically positioned for success:

Brand Positioning Framework

This helps us define your unique place in the market, setting you apart from competitors and maximizing your return on investment. It's all about highlighting what makes you you.

Brand Stylescape

This crucial step in the branding process creates a cohesive and impactful brand image. We'll define the visual elements that express your brand's feel and vision, including logos, typography, color schemes, imagery, textures, and more.

Our Simple & Effective Branding Process

Questionnaire

We'll send you a questionnaire to learn about your business, your goals, and your vision.

Strategy Call

We'll review your questionnaire and schedule a call to discuss our findings and get to know your brand better.

Brand Strategy Development (2-3 weeks)

We'll develop your unique brand strategy.

Presentation & Discussion

We'll present your Brand Strategy Trail Map and discuss how to bring it to life through design.

Design Phase (6-8 weeks)

If you choose to move forward with the design phase, we'll create your custom brand identity, including your logo, website, and other materials.

Branding Agency FAQs

What is a branding agency?

A branding agency helps companies build, expand, and maintain their brand at different stages of their business.

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What makes a high-quality branding agency?

A high-quality branding agency combines your goals with creativity, experience, strong market research, and customer insights to deliver business results.

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What are the benefits of branding services?

​Branding services help businesses establish a unique identity, attract customers, create market positioning, and build trust.

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How long do branding projects last?

Branding projects typically take two to four months, depending on the brand’s position, strategy, and pace of work.

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