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A woman putting together a brand board of photos


This service is perfect for seasoned business owners and newbies alike! Maybe you're just starting out and need a solid brand strategy and identity, or maybe you've been yearning for a brand refresh. Wherever you are in your journey, we're here to help you win back your confidence and forge an unparalleled, compelling brand that commands attention and sets the highest standards in your market. 

Your brand should be an immersive experience that shapes your business's identity, fuels emotional connections, and captivates your audiences hearts. At Palm + Pine, we are wildly passionate about helping you unveil the true potential of your brand and rise above the noise. Imagine your brand as a canvas, a masterpiece waiting to be painted. It's a symphony of colors, fonts, visuals, and messaging that harmoniously dances together to tell your unique story.

We believe in crafting compelling brand experiences that go far beyond a cookie-cutter logo. We dive deep into your values, aspirations, target audience, and more, weaving them into a cohesive brand that leaves a lasting impact for years to come. 

We've helped numerous businesses (just like yours!) thrive in an ever-evolving digital landscape through our holistic approach to branding and we're so grateful to have a hand in our clients' success.

Package Options —

*All packages are custom-tailored to your individual needs

Brand Strategy Trail Map - Starting at $750

Together we’ll craft a unique plan to grow your brand to new heights and connect with your audience on a deeper level. With this trail map, you’ll gain clarity on how to achieve your business goals and learn how to tap into your authenticity to stand out in your target market.


  • Brand Strategy Discovery Session

  • Brand Purpose

  • Core Values

  • Target Audience Profiling

  • Competitive Landmarking and Unique Differentiator

  • Brand Positioning Framework

  • Design Direction

  • Voice and Tone

  • Core Messaging

  • Photography Direction

  • Content Strategy

  • Primary logo 

  • Color palette

Brand strategy does not include design execution, which can be found in the following offering.

Image by Martino Pietropoli
Image by Marek Szturc

The Summit Branding Package:

Brand Identity & Web Design  - Starting at $1,500

Want a brand that looks good AND drives sales? The summit package will give you just what you’re looking for. After solidifying your brand’s strategy, we will team up to bring your brand to life through design execution.

Includes all of the above in the brand strategy trail map, plus —

  • Primary and Secondary logos

  • Brand Stylescape: A collection of brand assets combined to provide an overall visualization of your brand

  • Brand patterns and/or custom illustrations

  • Business Card Design

  • Signage Design

  • Hangtags / Product Label Design

  • Instagram templates

  • Guides and/or Booklets

  • Website Design

  • Brand Guideline booklet for creativity and consistency: Includes rules for usage of logos, typography and font styles, color palette, imagery, typography, pattern design, and all other aspects of your brand’s new identity.


  1. We’ll send you over a questionnaire so you can tell us a bit about your current brand and your goals.

  2. We’ll review your questionnaire, compile our research into a custom presentation, and schedule a strategy call to discuss our findings and get a better understanding of your brand. We’ll then spend the next 2-3 weeks developing your unique brand strategy.

  3. This is where things start to come together! We’ll send you over your brand strategy trail map, then hop on a call to discuss how we can bring your strategy to life through design application.

  4. If you’ve decided to move forward with the design phase, we’ll spend the next 6-8 weeks creating your custom brand identity that aligns with your new strategy. You’ll get to see it all come to life through typography, patterns, marketing materials, secondary logos, and more!

  5. If a new website is part of your plan, then this phase will be dedicated to building a virtual home for your new brand. This process will include designing a custom website layout, building coherent web pages, determining navigational structure, and applying imagery (logos, photos, illustrations, background images, navigation buttons, social networking buttons, etc.) 

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